What To Expect at Generation Beauty NYC!

What To Expect at Generation Beauty NYC!

                                     Courtesy of ipsy

                                     Courtesy of ipsy

East Coast are you ready for Generation Beauty this weekend?! I sure am! For those of you who have no idea what I am talking Generation Beauty or "GenBeauty" for short is a beauty convention organized by ipsy, the company cofounded by the popular Beauty Guru turned Entrepreneur, Michelle Phan. The event is held once a year in various cities in the US and Toronto, Canada (LA being the grandest since ipsy is headquartered there) and is growing immensely in popularity as an alternative to BeautyCon or IMATS. Here's what you should expect this weekend plus a couple of tips that will make the experience worthwhile!

Beauty Gurus (Like tons of them) 

So like any other beauty convention you will be amongst some of the most popular beauty gurus of the moment. Most of the makeup booths will host meet and greets at various points of each day, some of which will include the likes of @Mannymua773, @PatrickStarrr, @MakeupShayla as well as the ipsy stylists which include @DesiPerkins, @Lustrelux and @Chrisspy to name a few. The lines are long so if you have an absolute fav that you would like to meet try to wait around the makeup booth that is hosting the respective guru, even before an official line is created. (Most meet and greets will only last 30 minutes, so you will want to be in the front especially if it's a super popular guru.)

Free Makeup

I mean, isn't this main reason for attending this type of event? You get goodies galore at GenBeauty with products from some of the biggest cosmetic brands such as Benefit, NYX, BareMinerals, Tarte etc. On top of all the free goodies from the brands themselves, you also receive a goodie bag from ipsy. Talk about experiencing a makeup overload! (Does that really exist for a makeup lover though?) 

New Friendships + Networking

                                           Courtesy of ipsy

                                           Courtesy of ipsy

GenBeauty is the perfect place to make new friends. You're around like minded people who are just as obsessed with makeup as you are. I still speak to many of the people I met earlier this year at the Los Angeles GenBeauty and I'm so excited to catch up with some of them this weekend! This is also the perfect opportunity to network with brands! Don't you want to be the one hosting meet and greets one day?! Show your talent, charisma, knowledge and genuine passion and you just might be the next ambassador for your favorite makeup brand! NETWORK, NETWORK, NETWORK! (I mean I don't know how else to really stress this.) 

Lots of Walking... All Day

You're probably like "Oh, stop being so dramatic!". But trust me, you will do ALOT of walking. You'll be so excited at everything around you that you won't notice at first but once you get to that train or taxi at the end of the day (how most New Yorkers commute) your feet will literally feel like they are going to fall off. On Saturday, the event will begin at 11 AM and end at 6 PM with Sunday's festivities beginning at 9 AM and ending at 4 PM. (Case in point, it's an all day affair) Wear something comfortable, yet stylish! (You still want to make an impression, especially if you want to pursue a venture with a brand) 


Will you be at GenBeauty this weekend? If so, please say hi if you see me! Tickets are still available on the ipsy website! Trust me, if you're a beauty lover, this is an event you won't want to miss! 

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