My Favorite Beauty Influencers, Bloggers & Youtubers!

My Favorite Beauty Influencers, Bloggers & Youtubers!

2016 saw a major rise in social media influencers of all sorts but especially in beauty. It seems that everyday there is a new, up and coming influencer and now male beauty influencers are a part of the scene blurring the lines between gender and makeup. I spend many hours searching through the explore page on Instagram, watching tutorials on Youtube, scrolling through blogs, finding many influencers that I can't seem to stop loving! Here is a list of my favorite Beauty Influencers, Bloggers and Youtubers!

Marianna Hewitt

Marianna Hewitt began her career as a TV host and through the years has established herself as the "it" lifestyle blogger. Known for her impeccable sense of style, insightful beauty tutorials and interesting travel vlogs, she has managed to effortlessly merge lifestyle blogging while attracting an audience of all ages, races and interests. Her blog, has been featured in numerous publications such as Glamour, Harper's Bazaar, Forbes among many others. She is the ultimate jack of all trades. 

Aaliyah Jay

This Brooklyn beauty was one of the first beauty Youtuber's to cater to women of color. Known for her short stature, sassy attitude, strong New York accent and impossibly impeccable makeup, she is a favorite for the East Coast crowd. Her story times are legendary (I myself identifying with them as I am also from Brooklyn), and feature many of her most popular videos. No matter how popular Ms. Aaliyah Jay gets, she consistently stays true to her Brooklyn roots.

Jackie Aina

Chocolate goddess Jackie Aina is a beauty Youtuber and Instagram influencer who isn't afraid to tell it how it is! Known for her fun fashion sense, beautiful makeup looks and continual vocalization of the lack of diversity within the cosmetic industry, she has attracted an engaged and loyal following of over 378K on Instagram and a whopping 918K on Youtube. Most recently, her collaboration with Artist Couture which saw the birth of the "La Bronze" Diamond Glow Powder sold out within an hour. Can we say goals much? 

Nikkie Tutorials

A true Youtube veteran, Nikkie Tutorials is one of the top beauty influencers... ever. Her fun, quirky personality has given her fans a sense of intimacy even while amassing a following of over 6.3M on Instagram. Say what?! She shook the makeup world to its core with the release of her "Power of Makeup" eyeshadow palette in collaboration with Too Faced, cementing her status as the golden girl of beauty. 


"One Size Fits All", is Patrick's signature line and it could not describe him any more accurately. As one of the forefather's of the male beauty movement he has amassed a huge following on both Youtube and Instagram, while also bringing boys in makeup to the top of the beauty world. His humor, theatrical styled tutorials and various collaborations with some of social media's biggest stars keeps bringing fans back for more.  

Gigi Gorgeous

You knew I couldn't finish this list without including Ms. Gigi Gorgeous! A Youtube OG, she began her journey as Gregory Gorgeous and began her transition in front of the cameras into the beautiful woman that she is today. Gigi is known for her raw confessionals, lavish lifestyle and ability to find the positive in any situation. She is an inspiration to many in the LGBT community for openly fighting for the rights of Transgendered people and continues to be a shining light to all her fans no matter the gender. 

Who are some of your favorite beauty influencers? Let me know in the comments down below! 

Male Grooming

Male Grooming

Favorite Beauty & Skin Care Products of 2016

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