Summer Beauty Muse: Kim Kardashian West
As a lot of you may know, I am obsessed with dewy skin, so when I saw Kim Kardashian West's appearance on 'Watch What Happens Live' with makeup that focused on glowing, radiant skin I pretty much passed out. (It was so good that it inspired me to get back to updating my blog!)
Kim has shaped beauty for an entire generation. Without her decade-long influence, social media's obsession with beauty might not be as intense or exist whatsoever. In the early 2010's influencers were imitating her extreme contour and highlight routine popularized by the legendary make-up artist Mario Dedivanovic (@makeupbymario). In more recent years her youngest sister Kylie Jenner has begun her stake on the beauty market with her successful Kylie Cosmetics line and popularizing full lips. (But without Kim, there would be no Kylie!)
In more recent times, Kim has experienced a make under which emphasizes her flawless skin and less on the extreme highlight and contour. (I am OBSESSED, it has definitely influenced my makeup, even as I play around more with color.) Whether she is out on the town or on the red carpet her simple glam brings attention to her stunning natural beauty.
Kim Kardashian West's influence on beauty, evolving makeup style, and flawless skin makes her my first pick for Summer Beauty Muse.